A/B Testing in Concourse

Could we develop the capability to do A/B testing in the Concourse platform. This would be helpful for understanding user behavior. A use case I could think of for A/B testing would be testing different scenarios involving the generation of a recommended scope (one group of users have a experience similar to enterprise gpt when going through the scoping flow, other users get the scoping wizard with ai-assisted scoping. For JIRA could be around how users access assets with ROVO in a workspace vs without